What is a label?

Question

What is a label?

Answer

A label is the term that the Trademark Clearinghouse (TMCH) uses to define which exact text string is covered by a validated trademark. It is the name of the trademark, converted into a domain-like representation. That means that characters that are invalid in a domain name (for example a space) are removed or converted.

As a trademark might be represented as different labels, depending on how the invalid characters are handled. The rules are the following:

In all cases, the result should be a valid domain name, i.e. not starting or ending with a hyphen, not containing two or more consecutive hyphens and not being more than 63 characters in length.

As an example, assume the trademark “We & Openprovider” is registered in the Benelux Office for Intellectual Property. The following labels may be registered:

For more details and examples, please refer to section 3 of the TMCH Guidelines.


Revision #1
Created 2026-08-07 14:59:23 UTC by Sarath
Updated 2026-08-07 14:59:23 UTC by Sarath